\paperw3360 \margr0\margl0 \plain \fs20 \pard\tx3255\tx6525\tx9780\ATXts240\ATXbrdr0 \f1 \fs22 When it opened in 1909, Selfridges was the most grandiose of the London department
stores. Located in one of the cityÆs most popular shopping areas, Selfridges has always provided a wide range of high quality products with a less elitist aura to them. This was probably a deliberate commercial policy on the part of its founder, Gordon
Selfridge, who brought in an American architect to design the fine \b \cf4 \ATXht10691000 Neoclassical faτade\b0 \cf0 \ATXht0 , and another to design the steel-frame structure inside the building. The store sells the usual range of designer labels, but
also has an impressive display of household items and bed-linen.
